Tuesday, April 26, 2011

12nd

postmodernism

it break the modernist
principle by placing emphasis on form over function, by reintroducing traditional or classiical elements or by carrying modernist styles or practices to extremes

seen in art, design, literature, architecture
emphasis on fell rather than rationale, emphasis on surface,texture materials
self-consciousness or self-referencing
mixes high and low
historical references
vernacular

playful logo,

Post Modern Artists we got
Wolfgang Weingart
Peter Saville
Chip Kidd

Wolfgang weingart ist mein homeboy

experiment of

what kim want us to do

teddy boy,
Sex pistols, never mind the bolllocks

the airplane crash in the longisland in new york. horny dogs, david,

sagmeister

Chess monkey

modern condition, about bauhuas.
each group

The introduction of the Macintosh computer changed everything for graphic design

David Carson
no formal back ground in graphic design, unique approach

Sagmeister
took a one year sabatical to redefine his work and approach. 

Issues of Emigre, rare, great work
Make better work with better clients

Postmodernists make work that can be difficult to read, but overall more impactful. It engages the viewer in order to communicate the message.

https://ontario.ringling.edu/AH395_01

Tuesday, April 19, 2011

11st class

Swiss Design & The International Typographic Style
more than just grids
visual unity achieved by asymmetrical organization
use of objective photography san serif type, flush left, rag right
mathematica grids
being socially useful

we can see the trace back from early design movement such as the bauhaus and constructivism

suprematism is about pure feeling about art
construcivism is about making thing useful, the Bauhaus is about making thing useful in the home, better bulidings, clear communication

more important than the appearance is attitude!

Design as a socially useful and important activity!

http://www.aber.ac.uk/media/Documents/S4B/sem12.html

max bill is involved in the planning of the institute of design in germany
ulm is important because it was a school notable for its inclusion of semiotics as a field of study.

Semiotcs
the philosophical theory of signs and symbols, what things mean in relationship to other things.
syntactics-order
semantics-meaning or referred to
pragmatics-how it is used

Ferdinand de Saussure
Dyadic Model

Charles Sanders Peirce
Triadic Model
sing

Basler
Freilichtspiele
1959
19.31August
im
Rosenfeldpark
GISELLE

If u design

Adrian Frutiger, born in 1928 create the universe alphabet in three years.
Does away the with the traditional Roman system, and uses a numbering system instead.
Univers logical, systematic, and sans serif. able to get tremendous variation while using the same family of fonts.

Armon Hoffman still alive
create archaic swiss style
develops a system of relationships and contrasting elements
if you design the negative space, the rest will work.
the negative space is an active component of any composition.

Josef Muller Brockman Consistently Sues implied Grits and objective imagery
used same mathematical structure for many different posters show the flexibility of grid, used grids as the art.

der Film

three math poster give u flexibility.

I am a Swissy

Beethoven concert

Paul Rand use imagery to introduce the concept of Christmas and War

uses dots to convey different semiotic meanings
what is the simplest thing to get the idea across?
frequently signs work, cuts paper and uses hand made media/collage, less refined
designed original UPS logo
design is the synthesis of form and content

Saul Bass main title design
Designed the opening titles for many Alfred Hitchcock films

Swiss Design is amazing concept by using grids and structure. it very charming to look at it, I love looking at Swiss design because it always feels like the design is bold and delicious, so perfect that every element is in the best possible place in order to communicate the message. it feel bold and delicious. the use of system, grids, and font families also allows designers break a rule and maintaining a confident and stable feel. it really amazing that Swiss Design had a great influence on industry, doesn't matters what kind of form, you can always apply Swiss design ides to communicate differently.
Swiss Designer such as Joesph Muller Brockman, Adrian Frutiger, Armon Hoffman, Saul Bass, they are the pioneer of Swissy, their work change the new generation of designer or artist.

Tuesday, April 12, 2011

10th

Modernism
the bauhus is limit in this country,
he sees this exhibition 1924,

1928 repainted.

1973

the pelican history of art

the form of the book by jan tis

in waht way is Jan tschichold like taliwn moirris, elbert hubbard (roycrofter) and the winener werkstatte.

NHRR logo development from herbert matter. he apparch to type is persize. Iconic

polishare new york mafia, post modermism we are exmaple. a rip off.

ad for knoll matter, 1948.

great cartoon, seen ny as cubist.

Running water, rural electrification administration.

Free classes,

Exhibiton

National letter writing

John

syphilis, six out of ten curse

Jerome Roth, New York Federal Art Project.

Portflio Maginzine.

Ladislav sutnar. 1934

steve howl, ny memeber mafia.

Catalog design progress.

Ladislav sutnar, catalog design progress spread, 1950

Gropius and the other people from Bauhaus, they have great influence on America great depression. he is teaching at Harvard and use his idea to teach student and they start to use this idea.

The Bauhaus is a great movement, it made the design world different today, it bring the art and communication together in a better way, we have to give it to Gropius and Bauhaus idea that change the world in 1920 and 30s.

9th Class

I will work on it

Sunday, March 20, 2011

8th Class

art shouldn't have ficition, it should be a pure expressionism

eisenstein's potemkin.

it's a social experiments

1937 the left font yard, the black bar, the black bar, drop the pen to se

it serve as funiction as good art, it have moral value, it has funcition.

STIJ stijl

universal harmony. mondrian the found of doesburg

asysmterial is gonna be huge, it's pivotal,

Tuesday, March 15, 2011

7th Class

1940, the red cross, the poster from 1936, Jess allens,

Hohlwein, graphic should be the lower

kauffer, cubism combine with design. using the language of cubism, you understand the language of umbrella and rain.

Georges Braque
Aria of BachDate 1913

Pablo Picasso
Three Musicians
1921

A,M,ksander, bring a lot reason to the world.the glory of the war lost. people craving logic, univeral truth.

how to apply science in design, historical cycle, entertain by tricks

chewable, ask her for books,

Personal Thought
I kind like the era of Constructivism and Suprematism, I am really digging the two form of design style, I like just a square be a simple beautiful form of art. the poster "Soaring to Success Daily Heralb" is a good example, I see myself doing this kind form of art in the feature as a motion designer. there are artist that I look up to like Charley Harper who has similar style, which it's call minimal realism, they said it captured the essence of the subject with the fewest possible visual element, and i agree. I believe it contrasted the nature-oriented artwork with drawing influence from Cubism, Minimalism, Einsteinian physics and other developments in modern art and science.

Tuesday, March 1, 2011

6th class

Vienna Austria

Harmony of proportion, geometrical and yet lyrical. Like stained glass

by Joseph hoffmen

Gustav Klimt is the first president, Josef Hoffmann, Koloman Moser and Max Kurzweil, Egon Schiele

Deutscher Werkbund is like German Work Federation

Peter Behrens, first person to print running type in sans serif

german words , usefulness is first requirement.

1903 figure ground play,

peter bear, you experience sexual,

1900 typeface system, he also non walls

aiga

plakatstil is poster style

priester, Bern Hard.

Bosch,

Boote Heraus! it's abstract but complex.

we like a lot lot of information,

it not about power, graphic, it abut thick, sophisticate humor, this kid is totally