postmodernism
it break the modernist
principle by placing emphasis on form over function, by reintroducing traditional or classiical elements or by carrying modernist styles or practices to extremes
seen in art, design, literature, architecture
emphasis on fell rather than rationale, emphasis on surface,texture materials
self-consciousness or self-referencing
mixes high and low
historical references
vernacular
playful logo,
Post Modern Artists we got
Wolfgang Weingart
Peter Saville
Chip Kidd
Wolfgang weingart ist mein homeboy
experiment of
what kim want us to do
teddy boy,
Sex pistols, never mind the bolllocks
the airplane crash in the longisland in new york. horny dogs, david,
sagmeister
Chess monkey
modern condition, about bauhuas.
each group
The introduction of the Macintosh computer changed everything for graphic design
David Carson
no formal back ground in graphic design, unique approach
Sagmeister
took a one year sabatical to redefine his work and approach.
Issues of Emigre, rare, great work
Make better work with better clients
Postmodernists make work that can be difficult to read, but overall more impactful. It engages the viewer in order to communicate the message.
https://ontario.ringling.edu/AH395_01
Tuesday, April 26, 2011
Tuesday, April 19, 2011
11st class
Swiss Design & The International Typographic Style
more than just grids
visual unity achieved by asymmetrical organization
use of objective photography san serif type, flush left, rag right
mathematica grids
being socially useful
we can see the trace back from early design movement such as the bauhaus and constructivism
suprematism is about pure feeling about art
construcivism is about making thing useful, the Bauhaus is about making thing useful in the home, better bulidings, clear communication
more important than the appearance is attitude!
Design as a socially useful and important activity!
http://www.aber.ac.uk/media/Documents/S4B/sem12.html
max bill is involved in the planning of the institute of design in germany
ulm is important because it was a school notable for its inclusion of semiotics as a field of study.
Semiotcs
the philosophical theory of signs and symbols, what things mean in relationship to other things.
syntactics-order
semantics-meaning or referred to
pragmatics-how it is used
Ferdinand de Saussure
Dyadic Model
Charles Sanders Peirce
Triadic Model
sing
Basler
Freilichtspiele
1959
19.31August
im
Rosenfeldpark
GISELLE
If u design
Adrian Frutiger, born in 1928 create the universe alphabet in three years.
Does away the with the traditional Roman system, and uses a numbering system instead.
Univers logical, systematic, and sans serif. able to get tremendous variation while using the same family of fonts.
Armon Hoffman still alive
create archaic swiss style
develops a system of relationships and contrasting elements
if you design the negative space, the rest will work.
the negative space is an active component of any composition.
Josef Muller Brockman Consistently Sues implied Grits and objective imagery
used same mathematical structure for many different posters show the flexibility of grid, used grids as the art.
der Film
three math poster give u flexibility.
I am a Swissy
Beethoven concert
Paul Rand use imagery to introduce the concept of Christmas and War
uses dots to convey different semiotic meanings
what is the simplest thing to get the idea across?
frequently signs work, cuts paper and uses hand made media/collage, less refined
designed original UPS logo
design is the synthesis of form and content
Saul Bass main title design
Designed the opening titles for many Alfred Hitchcock films
Swiss Design is amazing concept by using grids and structure. it very charming to look at it, I love looking at Swiss design because it always feels like the design is bold and delicious, so perfect that every element is in the best possible place in order to communicate the message. it feel bold and delicious. the use of system, grids, and font families also allows designers break a rule and maintaining a confident and stable feel. it really amazing that Swiss Design had a great influence on industry, doesn't matters what kind of form, you can always apply Swiss design ides to communicate differently.
Swiss Designer such as Joesph Muller Brockman, Adrian Frutiger, Armon Hoffman, Saul Bass, they are the pioneer of Swissy, their work change the new generation of designer or artist.
more than just grids
visual unity achieved by asymmetrical organization
use of objective photography san serif type, flush left, rag right
mathematica grids
being socially useful
we can see the trace back from early design movement such as the bauhaus and constructivism
suprematism is about pure feeling about art
construcivism is about making thing useful, the Bauhaus is about making thing useful in the home, better bulidings, clear communication
more important than the appearance is attitude!
Design as a socially useful and important activity!
http://www.aber.ac.uk/media/Documents/S4B/sem12.html
max bill is involved in the planning of the institute of design in germany
ulm is important because it was a school notable for its inclusion of semiotics as a field of study.
Semiotcs
the philosophical theory of signs and symbols, what things mean in relationship to other things.
syntactics-order
semantics-meaning or referred to
pragmatics-how it is used
Ferdinand de Saussure
Dyadic Model
Charles Sanders Peirce
Triadic Model
sing
Basler
Freilichtspiele
1959
19.31August
im
Rosenfeldpark
GISELLE
If u design
Adrian Frutiger, born in 1928 create the universe alphabet in three years.
Does away the with the traditional Roman system, and uses a numbering system instead.
Univers logical, systematic, and sans serif. able to get tremendous variation while using the same family of fonts.
Armon Hoffman still alive
create archaic swiss style
develops a system of relationships and contrasting elements
if you design the negative space, the rest will work.
the negative space is an active component of any composition.
Josef Muller Brockman Consistently Sues implied Grits and objective imagery
used same mathematical structure for many different posters show the flexibility of grid, used grids as the art.
der Film
three math poster give u flexibility.
I am a Swissy
Beethoven concert
Paul Rand use imagery to introduce the concept of Christmas and War
uses dots to convey different semiotic meanings
what is the simplest thing to get the idea across?
frequently signs work, cuts paper and uses hand made media/collage, less refined
designed original UPS logo
design is the synthesis of form and content
Saul Bass main title design
Designed the opening titles for many Alfred Hitchcock films
Swiss Design is amazing concept by using grids and structure. it very charming to look at it, I love looking at Swiss design because it always feels like the design is bold and delicious, so perfect that every element is in the best possible place in order to communicate the message. it feel bold and delicious. the use of system, grids, and font families also allows designers break a rule and maintaining a confident and stable feel. it really amazing that Swiss Design had a great influence on industry, doesn't matters what kind of form, you can always apply Swiss design ides to communicate differently.
Swiss Designer such as Joesph Muller Brockman, Adrian Frutiger, Armon Hoffman, Saul Bass, they are the pioneer of Swissy, their work change the new generation of designer or artist.
Tuesday, April 12, 2011
10th
Modernism
the bauhus is limit in this country,
he sees this exhibition 1924,
1928 repainted.
1973
the pelican history of art
the form of the book by jan tis
in waht way is Jan tschichold like taliwn moirris, elbert hubbard (roycrofter) and the winener werkstatte.
NHRR logo development from herbert matter. he apparch to type is persize. Iconic
polishare new york mafia, post modermism we are exmaple. a rip off.
ad for knoll matter, 1948.
great cartoon, seen ny as cubist.
Running water, rural electrification administration.
Free classes,
Exhibiton
National letter writing
John
syphilis, six out of ten curse
Jerome Roth, New York Federal Art Project.
Portflio Maginzine.
Ladislav sutnar. 1934
steve howl, ny memeber mafia.
Catalog design progress.
Ladislav sutnar, catalog design progress spread, 1950
Gropius and the other people from Bauhaus, they have great influence on America great depression. he is teaching at Harvard and use his idea to teach student and they start to use this idea.
The Bauhaus is a great movement, it made the design world different today, it bring the art and communication together in a better way, we have to give it to Gropius and Bauhaus idea that change the world in 1920 and 30s.
the bauhus is limit in this country,
he sees this exhibition 1924,
1928 repainted.
1973
the pelican history of art
the form of the book by jan tis
in waht way is Jan tschichold like taliwn moirris, elbert hubbard (roycrofter) and the winener werkstatte.
NHRR logo development from herbert matter. he apparch to type is persize. Iconic
polishare new york mafia, post modermism we are exmaple. a rip off.
ad for knoll matter, 1948.
great cartoon, seen ny as cubist.
Running water, rural electrification administration.
Free classes,
Exhibiton
National letter writing
John
syphilis, six out of ten curse
Jerome Roth, New York Federal Art Project.
Portflio Maginzine.
Ladislav sutnar. 1934
steve howl, ny memeber mafia.
Catalog design progress.
Ladislav sutnar, catalog design progress spread, 1950
Gropius and the other people from Bauhaus, they have great influence on America great depression. he is teaching at Harvard and use his idea to teach student and they start to use this idea.
The Bauhaus is a great movement, it made the design world different today, it bring the art and communication together in a better way, we have to give it to Gropius and Bauhaus idea that change the world in 1920 and 30s.
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